About erica   R&D   Supply Chain   Products   Business Segments
 
   
 
 
1. Developed Markets
The global generics market is booming and continues to grow year on year due to patent expiry of key pharmaceutical drugs over next few years and more pro-generic regulatory reforms.

We have product development competence that enables us to be identified as a strong player in these markets. Our technical team has hands on experience in developing tricky and difficult to manufacture products for developed markets.

i) Licensing
Licensing is emerging as a key value driver. erica recognises licensing as a strategic tool to build a winning model for both partners to achieve the business goals. Talk to us, we may have a solution to suit your product development and supply requirement.

ii) Contract Manufacturing
We have expertise in the production of wide range of formulations and can help you achieve your technical and commercial manufacturing goals. The main advantages of partnering with us are comprehensive services, flexibility and commitment.
2. Emerging Markets
We have a strong base in these markets with our wide product range comprising of antimalarials, antibacterials and nutritional supplements.

Our present markets are Ukraine, Moldova, India, Myanmar, Cambodia, Vietnam, Nigeria, Zambia, Kenya, DR Congo and Guinea.

We have a team of country managers and representatives to promote our products through doctors, distributors and pharmacies.
   
3. India
i) Generics
Indian generic market witnesses overwhelming acceptance and stunning growth. We strive to reach a leading position in this segment with our products packed with aesthetic presentation and penetrating prices.

ii) Institutional tenders
We are a registered vendor with many institutions. Own “WHO-GMP” approved manufacturing facility, price competitiveness and documentation expertise facilitates us to be dynamic in tender business. We have successfully executed the contracts of renowned institutions.

iii) Rx Sales
We are in the process of launching niche products for promoting to super-speciality doctors. This division will be engaged in formulating critical therapy addressing the needs of life style disorders.
 
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